Sonia Salam is passionate about spreading happiness through beauty and wellness. She deeply values inclusion and diversity and is committed to creating a welcoming environment for all to heal and flourish from the inside out.

Sonia has spent her career creating high-performance brands at Fortune 500 companies such as Unilever, Chrysler, and Aramark. A few years ago, she was looking for a natural wellness supplement to manage her stress and overstressed skin and fell in love with the hemp plant for its therapeutic
properties. Having adult acne with sensitive skin, CBD skincare seemed like the perfect solution. So, she looked at brands in the market and was deeply disappointed with their quality, reliability, and efficacy. Even the established CBD skincare brands were more moisturizing than therapeutic and loaded with toxic ingredients and skin-irritating botanicals. One brand caused a bacterial infection on her skin, which took 6 months to heal, Accutane left her with chronic dry eyes and oral antibiotics gave me recurring yeast infections. After she had had enough experimenting with her health she set off on a mission to create high-performance natural skincare that caters to diverse skin types especially stressed skin. That was the start of Calluna Labs.                                                                                                                 

For the formulation, she was drawn back to her roots to times where natural's lab was in grandma's kitchen. She was inspired to use my family's recipes to formulate our wellness line and elevate them with hemp extracts. 

When she is not working, she loves traveling and can be found in the oldest
markets across the globe, exploring traditional wellness secrets, No wonder
her products have an international heart!